STOTT PILATES News

In this issue:

• Growing Your Male Client-Base
• Attracting New Clients
• Marketing Your Business
• DVD Views and Reviews
• Get Results with Pilates
• The Spine Corrector
• Pilates for Kids
• Exercise of the Month
• Exclusive Promotions

Events & Tradeshows

canfitpro Montreal
Feb 4-6 | Montreal, QC

IDEA Personal Trainer Institute
Feb 17-20 | Alexandria, VA

STOTT PILATES European Symposium
Apr 15-17 | Essen, Germany

View a complete list of events for 2011!

What’s New at our
Corporate Training Centers?

Toronto, ON
Intensive Mat-Plus™ | starts Jan 10
Intensive Reformer | starts Jan 24

New York, NY
Intensive Reformer | start Jan 28
Advanced Reformer | starts Jan 14

Denver, CO
Intensive Mat-Plus | starts Jan 28
Advanced Reformer | starts Jan 21

See a list of upcoming workshops and courses held by our LTCs and Hosting Centers.

Continuing Education:
Spotlight FAQ

Q. What are the different ways in which I can earn CECs?

Click here for the answer

Exclusive Promotions

Bits ’n Bites

Do you want to improve your knowledge of anatomy and injuries? Fitness and movement professionals alike can go to med school and earn CECs by attending the FAMI Workshop in New York City! Whether you have a working knowledge of anatomy or you are just beginning, this course is for you. Next session starts July 14th. Enroll now!

New Year, New You
This year, make your health and fitness resolutions a reality. January 1-7, 2011 only, save 30% off all STOTT PILATES Weight Loss products. Find out more!

Pilates on Your iPad
PumpOne has launched the iPad app FitnessClass, which features seven STOTT PILATES® exercise routines. Download the app for real-time, on-demand Pilates workouts at your fingertips. Find out more!

Exercise of the Month

Beats on the Arc Barrel

Targets abdominals, obliques, glutes and hamstrings.
View the exercise of the month

Connect with us online:

Newsletter Archive View previous issues of the STOTT PILATES Newsletter

Dear Friends,

Happy New Year! Here’s to another year of mind-body fitness growth around the world. We are excited to work alongside our esteemed network of instructors, practitioners and fitness enthusiasts. We thank you for your continued support and for sharing the benefits of Pilates with those in your lives.

As always, we’re committed to bringing you all the latest in Pilates news, tips and advice in each issue of this newsletter. We sincerely hope it provides lots of inspiration on your health and fitness journey in 2011.

Yours in good health,

Lindsay & Moira Merrithew
Co-founders, The Merrithew Health & Fitness Group

In the News

	Attracting New Clients As an instructor, having a wide skill set helps to attract and retain clients with different needs and abilities—it makes you more marketable. See how STOTT PILATES® Specialty Tracks can help target your training and diversify your client-base.
	Marketing Your Business Communicating with your audience is the key to a successful fitness business. However, it’s important to figure out which communication tools work best for you. Find out how to put together a unique marketing strategy to meet your business needs.
	DVD Views and Reviews Here’s a little something for our German readers! Two STOTT PILATES DVDs were recently featured in Medical Sports Network, a publication which focuses on sports-related injury prevention and rehab. Check out what they had to say.
Did you enjoy these articles? See all STOTT PILATES media coverage.

Ask the Experts!

Got a question? Get answers! Our Pilates experts will share their perspectives, give advice, provide support and coach you along the way to success. So if you need insight into STOTT PILATES® training, marketing support for upcoming courses and workshops or want to challenge yourself with an at home workout – send us an email and your question may be featured in next month’s newsletter!

Q. How many times a week should one do Pilates to see results? – Thanks, Jennifer

Laureen Dubeau, Communications Director, Education & Master Instructor Trainer responds:
STOTT PILATES exercise is a musculoskeletal conditioning program that should be practiced at least two to three times per week, and up to six times a week. The average active person doing classes every other day, should see some results within 10-12 classes. This will vary depending on the individual and other factors such as the frequency of classes taken, whether they are private or group classes, participation in other physical activities and the level of fitness to start (i.e. if there are any injuries or conditions that need to be taken into account).

Improved results will be found when Pilates is performed in combination with some kind of cardiovascular exercise (walking, running, aerobics, aqua fitness etc.). It is also a great complement to a strengthening or weight training program. Most importantly, the best results will be achieved when the work is done with a well-trained, Certified Instructor.

Our website contains a lot of other information to help you along the way, such as Frequently Asked Questions, Catalogs and Brochures and Newsletter Archive.

Equipment Spotlight

The Spine Corrector: So Much More Than Its Name Implies

When many fitness professionals are asked for their thoughts about the Spine Corrector, the response is often something like “It’s the one piece of equipment that I would not want to be without in my own home.” 

This somewhat overlooked, space-saving, total body exerciser has not garnered all the attention it deserves, especially in a home setting. Although the Spine Corrector does a superlative job of stretching the spine across a wide range of motion, it does so much more than that. 

From a very stabilized and supportive base, the Spine Corrector can help open up the chest and relieve chest muscle tightness. This versatile piece of equipment will also help improve leg, hip, torso, shoulder, neck mobility and stability. 

Very specific muscle isolations and stretches are easy to accomplish with the pieces’ unique ergonomics. Besides adding flexibility to all three curvatures of the spine, it also helps strengthens the spine and the spine’s supporting abdominal muscles.

Exercisers with longer torsos will find the ample arch of the unit most accommodating, while sports and dance-focused users will appreciate the improved leverage and support for exercising the arms and upper kinetic chain provided by the attached dowel.

The unit will add variety and a heightened challenge to Mat-work based exercises, as well as affording a platform for back extensions, ab-work, pushups and more. It’s also a great warm-up and cool-down tool for workouts on other pieces of equipment. 

With absolutely no moving parts and a footprint of just four and a half square feet of floor space, the Spine Corrector offers an extraordinary functional fitness repertoire.

Whether for studio or for home use, this is one piece of exercise equipment you may not want to be without!

Our Commercial Sales team can answer any questions you may have and assist you with studio layout, equipment selection and financing, plus staff training. Contact us by email at equipment@merrithew.com or call 1‑800‑910‑0001 x264 (North America) or 1‑416‑482-4050 x264 (International).

Featured Products Pilates for Kids It’s never too early to take up Pilates! This fun and original routine of gentle stretching and strengthening is a great way to set kids up for a lifetime of health and well-being. Pilates for Kids DVD

Job Board

STOTT PILATES Job Board
Visit our online Job Board for a list of Pilates instructor positions worldwide.
Facilities looking for STOTT PILATES instructors may fill out a Job Board submission form

Toronto Head Office Careers
If you’re passionate about Pilates and you’re looking for a rewarding, fun and fast-paced career, check out our available positions