Director of Marketing Communications,
Corporate and Commercial

Position Overview:

Reporting to the Executive Vice President, you will develop, manage and execute marketing communications programs to support business objectives: strategic plans, brand development and stewardship, electronic marketing, collateral material, direct mail, print advertising, promotions, sales support materials, internal/external communications and media relations.

Education and Experience:

• Relevant degree

• 8+ years experience in a similar role

• Strong project management skills with the proven ability to manage multiple campaigns and projects and move easily from strategy to implementation

• Strong brand development and management experience

• Excellent analytical and critical thinking

• Strong presentation and writing skills

• Proven experience building, managing and motivating an in-house creative department and team of marketing communications professionals

• Recommend and utilize customer/marketing analysis tools and techniques to develop marketing programs that add value to customers’ lives, careers and businesses in support of corporate revenue and growth objectives

• Identify, establish and manage brand-building and revenue-building partnerships and alliances

• Initiate, manage and ensure timely execution of all marketing communications strategies/programs: collateral material, web site, direct mail, print advertising, promotions, communications (internal/external) and media relations

• Participate in the management and policing of intellectual property

• Oversee internal design team

• Oversee and manage advertising, including media buying

• Provide input as required into product development and pricing

• Recruit and manage freelancers and agencies as appropriate

• Make staffing recommendations, manage department, conduct performance appraisals, set performance goals and recommend training

• Some business travel required